CEO Marchionne asserted that the break-even was achieved in September and the last few months have seen more money roll in than out. With this, Marchionne remained confident the cash won’t deplete as new models are developed off Fiat technology. By 2010, it’s anticipated that “emergency” facelifts will renew 75% of the line-up while the remainder will be refreshed by 2012. This strategy will align with a range of new platforms from both Chrysler and Fiat arms. The Fiat 500 will place Chrysler into a new B segment market, while two further platforms set to be received from Fiat will allow new C and D segment offerings. New Chrysler platforms will underpin models in SUV, Minivan and CUV segments.
Monday, November 9, 2009
Chrysler’s new wing logo gets patent approval
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