Thursday, February 19, 2009

Has anyone heard of Midwest Ice Cream?

I have lived in Belvidere for twenty years and never heard of Midwest Ice Cream, Belvidere, Il.  I call the toll free number on the FDA announcement several  times which was busy each time.  Then I call Dean Foods, located at 630 Meadow, Belvidere.  I found out that Midwest Ice Cream LLC was Dean Foods.  My thoughts are:  it is sad what a reputable company has to do to protect its name, reputation and business;  all over a problem which apparently was caused by  some one else.

Looking at the situation from another view, Midwest Ice Cream has always technically been the name of the Belvidere Plant.  Research indicates that Dean allows a great deal of independence to its individual plants and plant managers. Dean markets and operates under many names.  However it is interesting that the name listed  in local phone directories and other  references for the Belvidere facility is Dean Foods.

 

Click on the photocopy to enlarge.

Midwest Ice Cream

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