there are several reasons Dart sales are off to a sluggish start.
* Most of the first vehicles sent off to dealers were manual transmissions, which many dealers say prevent those who can't drive stick shifts from taking test drives.
* Cox confirmed Chrysler has delayed introducing the Dart's R/T version indefinitely. The Dart R/T was to be the first to have Chrysler's turbocharged 2.4-liter Tigershark engine. Cox said the delay will allow workers at the plant to launch the other Dart trim levels successfully.
* Chrysler started its Dart marketing campaign with a 90-second ad during the Major League All-Star Game on July 10. Since then, there has been almost no media push for the Dart. The Summer Olympics has been full of Ford, General Motors, Toyota ads, but nothing for the Dart.
Cox told automotive news that a big media push is planned for September when more Darts and more Dart versions are on dealer lots.
Tuesday, August 7, 2012
Darts slow to take off - Automotive News explains why - Rockford, IL - Rockford Register Star
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