Belvidere Chrysler Dealer Interested in Fiat Franchise

"Any time we have an opportunity for additional business we're always happy about that." Jack Wolf Chrysler in Belvidere is one of thousands of dealers across the country vying for the franchise. Chrysler announced last month it wanted to bring Fiat back to the U.S. The automaker only plans to award the franchise to 165 dealers nationwide.

Clark says, "We have the Chrysler plant here and everyone supports the plant and being associated with that, I think it will be a good addition."

The opportunity to sell more cars also comes at a cost. Dealers will have to build separate showrooms and have separate sales and service staffs for the cars. A price tag that could reach several million dollars for dealerships like Wolf's. He says, "It's definitely a concern especially since our business still isn't what it was. It's a lot of out-of-pocket expense with little return initially."

Chrysler is expected to notify the winning dealers in the next few months.

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