Sales were flat compared to last November, according to Autodata Corp. Even higher incentives couldn't push the needle much beyond the dismal lows seen a year ago, when a credit freeze and the financial meltdown kept car buyers at home.
Fuel-efficient cars showed continued strength, as did crossovers …. Truck sales were again weak.
Sales incentives rose 2 percent to $2,713 per vehicle
Chrysler continued to underperform the industry, selling only 63,560 vehicles last month, a decline of 25 percent. Chrysler's sales dropped 38 percent in the first 11 months of the year, steeper than the 24 percent drop for the industry overall. The automaker announced an array of sales incentives, including zero percent financing and cash rebates. One good sign: Chrysler's market share rose to 8.4 percent from 7.9 percent in October, an indication that consumer have gained confidence in the company after getting details of its five-year business plan earlier this month.
Click on the following for more details: US auto sales struggle to gain much ground; GM, Ford, Toyota are steady; Chrysler sags again -- chicagotribune.com
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