Fiat 500 pricing,

Fiat 500 pricing,

Fiat 500 will feature no-haggle pricing
Chrysler wants dealers to avoid haggling with shoppers over the price of the Fiat 500 when reintroducing the brand to America, betting that will make young customers more comfortable in showrooms. "The pricing is the pricing," says Laura Soave, head of the Fiat brand in North America. "The younger generation doesn't haggle. They don't feel comfortable with it." The 500 will start at $15,500, not including the destination charge. Chrysler has said it expects to sell 50,000 of the cars in North America.

-- Bloomberg