Potato farmers hope they can woo McDonald's with new variety of spud

It's a card game where McDonald's holds nine-tenths of the cards," said Jeanne Debons, the Potato Variety Management Institute's director.

A decade has passed since the fast-food giant last added a new U.S. potato variety to three others approved for its golden fries, something that both irks and motivates potato researchers who hope their progeny will be next.

In March, three activist investor groups won an agreement from McDonald's to promote best practices to cut pesticide use by its American potato suppliers. [so a new variety maybe needed]

Read more details:  Potato farmers hope they can woo McDonald's with new variety of spud -- chicagotribune.com